Brand

A handy page for you to get all the necessary Todak logo files, plus the rules and guidelines for the correct visual potrayal as a brand. Do note that this guideline is strictly on the Todak's main brand logo and does not include any of its subsidiaries.

Our Logo

The horizontal lockup is our primary choice of logo usage as its clearly communicates our brand name

todak logo

Logo Usage

The black and white logo is set in all caps and must be applied according to the parameter laid out shown below. You will find the official logo in both black and white version. Please take special caution when applying the logo in different background, both full in colour and black and white.

todak-logo-black

Official Logo In Black

todak-logo-white

Official Logo In White

todak-brandmark-black

Brandmark In Black

todak-brandmark-white

Brandmark In White


CMYK Value of Our Brand's Logo

Strictly follow the colours for the logo as provided by the following colour chart. Changes in hue and inherent colour properties are strictly prohibited. If printing on high absorption or plastic material, please consult our printer in the best way to achieve the specified corporate hue.

white
CMYK 0 0 0 0
true black
CMYK 60 40 40 100
*Copy in HEX format
CMYK

Incorrect Usage of Background Color

Do not place the logo on overwhelming warm or soft pastel colours and avoid placing the logo on patterned or busy background as it will subdue the logo presence in the visualisation.

incorrect-1
incorrect-2
incorrect-3
incorrect-4

Incorrect Usage of Our Brandmark

Do not apply any effects, adding outlines, stretch or pinch on the logo.

incorrect-5

Inserting any form of shadows or effects on our official Todak logo is incorrect and strictly prohibited

incorrect-6

Removal of the inner black colour from the Todak font while leaving the ‘Todak’ image untouched is incorrect and strictly prohibited

incorrect-7

Altering the original colour to a different one is incorrect and strictly prohibited

incorrect-8

Purposely blurring or changing the image quality of the original logo is incorrect and strictly prohibited

incorrect-9

Any form of stretching or pinching to our original logo is incorrect and strictly prohibited

incorrect-10

Any form of positional changes done to our original logo, such as slanting or turning, is incorrect and strictly prohibited